Lotus unveiled the first all-electric intelligent Hyper SUV Eletre with 6 bespoke designers' models and is now ready for pre-orders in the Chinese mainland region. Eletre features the brand's unique aerodynamic design, track level hypercar leading performance and digitally-intelligent innovative technology, making it a pioneering masterpiece for all drivers and bringing pure driving pleasure as Lotus always does.

Lotus Eletre is now available for pre-orders

Late March this year saw the global release of the Eletre Hyper SUV, which was eagerly anticipated and welcomed by car fans around the globe. This bold and aggressive innovation allowed Lotus to ascend toward an all-new area of high-performance vehicle series. From the track to the road, the fuel-powered to the all-electric, Lotus has always held onto the spirit of having fun and passed it down, establishing an emotional link for generations of drivers over more than seventy years. This time, Lotus's first all-electric Hyper SUV Eletre breaks the rules and breaks through the imagination to provide an unprecedented experience of playing with intelligent technology and exploring the supreme fun of driving for the new generation of kidults.

"As the first all-electric Hyper SUV covered in the Vision 80 Strategy, Eletre is the most important move taken by Lotus for brand transformation. The launch of Eletre marks a new stage for Lotus product arrays, presenting a fully upgraded brand to global users. In the future, we'll simply and relentlessly pursue the pleasure of driving as always and bring more innovative and personalized products to Lotus fans worldwide, leading the all-electric intelligent upper market segments as well," said Feng Qingfeng, CEO of the Lotus Group.