日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Wine sales bolstered by young buyers

By ZHU WENQIAN | China Daily | Updated: 2022-12-02 10:04
Share
Share - WeChat
Visitors gather at Changyu's booth during an international wine expo in Yantai, Shandong province. TANG KE/FOR CHINA DAILY

Changyu Wine Group Co Ltd, China's biggest wine producer, said there has been a gradual restoration of its sales since the pandemic, but the impact still exists. In the third quarter, the effect of the pandemic weakened, and consumers bought wine through a greater variety of outlets.

During the Singles Day shopping spree this year on Nov 11, the Shandong province-based winemaker achieved one of the highest sales revenues among domestic wine brands.

In the first three quarters, Changyu achieved sales revenue of at least 2.81 billion yuan, up 5.2 percent year-on-year, and the value reached about 80 percent of the level seen in the same period of 2019, when there was no pandemic, according to its latest earnings report.

In the first nine months, the company's net profit reached 430 million yuan, down 3.8 percent year-on-year. Changyu expects its sales revenue this year to reach 4.2 billion yuan, with anticipated increases to 4.67 billion yuan in 2023 and 5.32 billion yuan in 2024, its earnings report said.

"In the past 10 to 20 years, domestic wine has been taking the secondary high-end or middle-end markets. We have adjusted strategies and established a special sales department that focuses on the sales of high-end wine," said Sun Jian, general manager of Changyu.

The company, founded 130 years ago, said it has adjusted its strategies and expanded wine sales overseas. It has also increased investment in the brandy business to diversify its operational risks. Compared with many listed makers of baijiu, Chinese white liquor, the wine industry in China still faces some challenges, and Changyu will continue to innovate in marketing, it said.

Changyu, Dynasty Fine Wines Group and Tonghua Grape Wine were the top three winemakers by volume in China last year, according to GlobalData.

A new report by wine and spirits analytics firm International Wine & Spirit Research said consumer sentiment varies widely by country. Some markets remain buoyant, with a strong desire to trade up to products of greater value or quality. The most positive markets, such as China, India and Brazil, are showing increases across almost all categories.

The United States and China are expected to account for a combined 70 percent of the global value of the e-commerce alcohol market by the end of 2024, according to the IWSR forecast.

"Wine companies are leveraging digital and social media marketing strategies, including livestreaming with key opinion leaders and celebrity brand ambassadors to connect with younger audiences. Manufacturers are also introducing smaller wine bottles to encourage novice drinkers to try out their brands or labels," said Verghese, the GlobalData analyst.

"As the COVID-19 pandemic dissipates and the economy rebounds, wine consumption is set to soar. Overseas winemakers from France, Chile and the US and local wineries are in a race to fill the void left by waning sales of Australian wines, which are hit badly by anti-dumping tariffs," he said.

In March 2021, China decided to impose anti-dumping duties ranging from 116.2 percent to 218.4 percent on Australian wine for five years. The Ministry of Commerce said Australian wines had been subsidized and sold under market value.

In another development, major foreign winemakers such as Pernod Ricard and Moet Hennessy Diageo, as well as domestic winemaker China Great Wall Wine Co Ltd, have set up production operations and vineyards in Ningxia Hui autonomous region, a major wine-producing region in China.

By 2035, the region is predicted to generate annual sales of 200 billion yuan and the scale is expected to rival that of Bordeaux, a famed wine-producing region in France, according to local government plans.

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 香蕉成人国产精品免费看网站 | av天空| 久久第四色| 色婷婷视频在线观看 | 欧美手机在线观看 | 视频一区二区不卡 | 成人免费毛片高清视频 | caoporn视频 | 男女啪啪片 | 丰满岳妇乱一区二区三区 | 国产黄在线观看免费观看软件视频 | 四虎永久 | 久久在线播放 | 国产精品入口麻豆 | 小宝与康熙粤语 | 日韩一级视频 | 欧美午夜一区二区三区免费大片 | 亚洲精品av在线 | 亚洲网站免费看 | 国产网站在线播放 | 日韩毛片欧美一级a网站 | 香蕉久草在线 | 欧美日韩在线视频播放 | 四虎伊人 | 黄色网址在线免费播放 | 成人免费在线 | 97久久精品人人做人人爽50路 | 精品国产免费一区二区三区 | 午夜在线小视频 | 国产亚洲精品影视在线 | 国产乱人乱精一区二区视频密 | 99亚洲精品色情无码久久 | 精品久久久中文字幕一区 | 一区二区三区在线 | 蜜臀在线视频 | 激情六月丁香婷婷 | 午夜午夜精品一区二区三区文 | 91久久久久久 | 久久综合九色 | 天天草视频 | 精品日韩在线观看 |