In addition, Wang Junzi has also held cultural exchange activities with primary and middle schools, arranging for students to visit his facility to observe the production process.

Under his leadership, more than 100 households in the village are now firing porcelain.

When asked if he worried about potential competition, Wang Junzi says the more people who make it, the better.

"It would be good for the overall development of Ru porcelain," he says.

Wang Junzi has also called for orderly and legal clay digging to protect raw materials.

Local authorities have put a premium on Ru porcelain development in recent years.

Baofeng county has earmarked 10 million yuan ($1.44 million) every year as a porcelain industry development fund and invested more than 1.5 million yuan improving conditions at 40 porcelain inheritance sites.

"With the increasing support from the government and rising public appreciation, now it is the best time for the development of Ru porcelain," Wang Junzi says.

"I will keep carrying on the Ru porcelain technique and strive to help the porcelain industry in Baofeng get bigger and stronger."

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