Among those keeping the tradition alive is Wang Shaohong. From apprentice at age 20 to general manager of the Taoshan Black Pottery Company today, the 41-year-old has come a long way.

In addition to learning traditional black pottery making, he is now pursuing more practical uses for what historically has been a decorative art form. "I want to combine its artistic attributes with practical use," Wang said.

After years of effort, he has created a series of objects designed to purify the air.

"These pieces release negative oxygen ions, freshening the air," he said, adding that the pottery can also be used as decoration to embellish the home.

He has registered six patents in related fields as a result of his endeavors.

Wang's new items are just a drop in the bucket of pottery available in Guantao.