"The displays here encompass the journey of Kweichow Moutai, as Moutai is not just a bottle of spirits but also represents a culture," Ding Xiongjun, president of Kweichow Moutai Co Ltd, said at the exhibition's opening ceremony.

According to Ding, throughout the company's more-than 70-year journey, Kweichow Moutai has been committed to producing high-quality liquor, contributing to the economic development of China, and carrying on corporate social responsibility, all of which, he said, demonstrate the company pursues the beauty of life.

"Let us look forward to mei (beauty) with Moutai," said Ding.

Stephen Perry, chairman of the 48 Group Club, a London-based non-profit organization dedicated to promoting Sino-British trade cooperation, said he was pleased to learn about the culture of Moutai and its significance for the company, society, and nation.