日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Reignwood Group's diversity exemplifies benefits of BRI

By Yuan Shenggao | chinadaily.com.cn | Updated: 2023-10-19 18:20
Share
Share - WeChat
A slew of Red Bull energy drinks roll off the production at a beverage plant in Hubei province. [Provided to chinadaily.com.cn]

Beverage business

Riding the wave of the Healthy China 2030 initiative and rapid growth of the wellness industry, Reignwood leverages its global industrial resources to ramp up research and development while maintaining stable expansion in the functional and healthy drinks sector, providing consumers with healthier and more fashionable beverage options.

Zhao Yali, honorary director general of the China Beverage Industry Association, praised the company for its contributions to high-quality regional development at the association's annual convention in April.

The Red Bull brand in China is a pioneer of China's functional beverage segment and a model of cooperation between Chinese and foreign businesses.

In 1995, Yan Bin, founder of Reignwood, partnered with a Thai company and two Chinese state-owned enterprises to introduce Red Bull energy drinks to the Chinese market, and Reignwood subsequently established Red Bull Vitamin Drink Co Ltd to oversee production and promotion here.

To cater to Chinese consumers' tastes and habits, Reignwood localized the formula, flavor, name, packaging and brand of Red Bull, and its endeavors reshaped the domestic drinks market.

Data from market research organization Euromonitor International show that in just over 20 years,

China has become the world's second-largest producer and consumer of functional beverages.

Currently, Reignwood has eight production facilities across China -- six of them dedicated to functional beverages – and is capable of producing 5.2 billion cans of its proprietary brands annually.

Red Bull Vitamin Drink, located in Xianning, Hubei province, has recorded tens of billions of yuan in accumulative output value since its first Red Bull rolled off the production line in July 2006, contributing significantly to the growth of local economy.

Following in Red Bull's footsteps, other world-renowned beverage brands have established a presence in Xianning, enabling the sector to grow into one of the city's pillar industries. Xianning's high-tech industrial development zone alone is home to 12 food and beverage business above designated size, and their combined annual tax payment has surpassed 1 billion yuan ($136.9 million).

Through its beverage business, Reignwood aspires to create an international business brand rooted in China, which the company also considers as the key to Chinese businesses' efforts to boost high-quality development of the BRI.

In 2015, the group decided on a natural mineral water production project on the western slope of Shennongjia Mountain in Hubei province. After the company acquired an equity in Norwegian company VOSS in 2016, the VOSS natural mineral water project came on stream in June 2018 in Zhuxi county, Hubei,.

With an accumulative investment of 769 million yuan, the project has 92,000 square meters of floor space and has been equipped with 10 production lines, capable of producing various types of water products.

Currently, VOSS has 15 varieties of natural mineral water, natural spring water, soda water and flavored water, sold in nearly 50 countries and regions worldwide.

|<< Previous 1 2 3 4 5 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产婷婷色一区二区三区在线 | 91视频视频 | 亚洲电影一区二区三区 | 欧美极品jizzhd欧美 | 日本精品免费 | 国产欧美日韩亚洲精品区2345 | 亚洲五月综合网色九月色 | 一区二区av | 久草青青在线视频 | 日日麻批免费视频 | 国产精品99久久久久久久女警 | 国产高清精品一区二区三区 | 免费黄色电影在线观看 | 欧美两性网 | 91激情网| 全黄裸片武则天一级第4季 亚洲一区国产 | 成人免费一区二区三区视频网站 | 色婷婷成人做爰A片免费看网站 | 日韩精品免费 | 四虎亚洲| 一级片在线观看 | www.av在线免费观看 | 久久青草国产免费观看 | 亚州天堂网 | 牛和人交videos欧美冫3d | 在线播放国产一区二区三区 | 在线日韩精品视频 | 日日摸夜夜添欧美一区 | 国产精品精品 | 国产精品第1页 | 欧美鲁| 日韩三级中文字幕 | 欧美高清视频一区 | 国产精品久久久久国产A级 首页亚洲国产丝袜长腿综合 | 中文字幕视频在线观看 | 韩漫重考生漫画画免费读漫画下拉式土豪漫 | 亚洲毛片网站 | 精品久久一区二区 | 日韩亚洲欧美中文高清在线 | 亚洲成人av一区二区 | 国产高清中文字幕 |