Hanfu, as well as other traditional forms of Chinese costume, have experienced a surge in popularity in recent years. Clothes featuring traditional Chinese elements combined with modern designs, dubbed the "new Chinese style," has developed into a fashion trend among the younger generations not only in China, but also worldwide.

Analysts say the rise of "China chic" reflects young Chinese people's confidence in their own culture. Wearing Chinese-style costumes not only reflects the wearer's Eastern temperament, but also presents Chinese aesthetics to the world.