日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

All eyes on Xiaomi car to see if it can trump rivals

By LI FUSHENG | China Daily | Updated: 2024-04-01 10:09
Share
Share - WeChat
Xiaomi CEO Lei Jun introduces the SU7 in Beijing on March 28. [Photo/Agencies]

No model has ever garnered more attention in China than the Xiaomi SU7, which was launched on Thursday night in Beijing.

It may sound unbelievable but the launch event attracted more than 40 million views on Xiaomi Auto's Weibo alone. Even guessing its price range had been a trending topic on China's social media platforms for weeks in a row.

But it's understandable. The SU7 is the first vehicle from a phone maker: Apple has canceled its car-making plans and Huawei insists that it is not "making" vehicles, although it sells smart driving solutions.

The Xiaomi SU7 has some eye-catching features, including its acceleration, range, as well as its ecosystem that allows other Xiaomi products to work seamlessly with the car.

But that would not have made it a phenomenon without Lei Jun, founder and CEO of Xiaomi, who is a marketing master in the fast-changing consumer electronics sector and knows full well the power of social media.

One key to successful marketing of consumer electronics is about being a hot topic of fans and consumers, which includes whetting their appetite by offering clues or even rumors and thus affect their emotions.

That could possibly explain the date of its launch and even Lei's words "our model will be a little expensive" hit the headlines.

Lei has storytelling abilities rarely seen in other well-known businessmen in China. He always dots his speech with statistics and comes up with new ways to describe commonplace things.

Zhou Hongyi, CEO of network security company 360, said both Xiaomi and 360 sold computer cameras quite a while ago, but Lei emphasized that Xiaomi's were completely made of glass and they became hits.

Zhou asked his engineers whether theirs were made of glass as well. "They said: 'Of course'. I asked them why they did not tell buyers and they said they thought people knew. 'No, they don't', I told them," said Zhou.

The tactic has proved useful even today. In one of his videos, Lei toured the workshops and said: "Isn't it beautiful, our mirror-like paint finish?" Such videos usually have millions of views on Lei's Weibo account, where he has more than 20 million followers.

But it was like a joke in the eyes of those working in the automotive industry. A blogger, who works for Volkswagen's Jetta brand, recorded a video of its workshop and asked: "Aren't our paint finishes the same, Mr Lei?"

Others frowned at Lei's detailed comparison between the SU7 and Tesla's Model 3 at the launch event. Pages of items were listed — this is not an industry norm.

The SU7's styling is another thing that those in the sector have ridiculed because it is almost a spitting image of a Porsche Taycan.

Lei also vowed to get Xiaomi into the premier ranks of smart driving abilities this year, which Tesla, Huawei and Xpeng have become known for.

"You don't easily say you are far, far ahead of others, do you? You should wait until it is a fact. Otherwise, it is your confidence, if not your wish," said Li Shufu, chairman of Geely Holding Group, in a livestreaming event on the same day of Xiaomi's vehicle launch.

It may take a while to see how the model is received, although Lei announced its "major" orders hit more than 50,000 27 minutes after the launch.

In industry practice, major orders are those whose deposit cannot be refunded. But Xiaomi's can be canceled within seven days without losing anything.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产精品日本一区二区不卡视频 | 久久久一区二区 | 日韩国产无矿砖一线二线图 | 12306午夜被窝播播影院yw188 | 国产在线精品一区二区高清不卡 | 久久精品国产免费观看99 | 亚洲综合视频一区 | 国产一区精品 | 婷婷久久精品 | 亚洲国产欧洲精品路线久久 | 91免费官网 | 麻豆hd | 国产成人综合一区二区三区 | 五月天色婷婷综合 | 97久久精品一区二区三区观看 | 精品亚洲一区二区三区四区五区 | 嫩草视频在线播放 | 久久久国产精品免费观看 | 视频在线亚洲 | 亚洲综合精品 | 99精品国产在热久久 | 欧美成人精品第一区首页 | 色综合久久久 | 一区二区免费在线观看 | 亚洲欧美日韩精品久久 | 日本欧美一区二区三区不卡视频 | 国产成人影院 | 国产一区二区三区久久久久久久久 | 国产亚洲精品国产一区 | 人人艹人人看 | 91视频.com| 天天天操 | 久久久久久久一区二区 | 国产高清永久免费 | 欧美国产日韩在线 | 欧一区二区| 黄色影片在线免费观看 | 久久精品无码一区二区日韩av | 丝袜捆绑调教视频免费区 | 97超碰免费 | 欧美黑人疯狂性受xxxxx喷水 |