日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Travel
Home / Travel

Spain eyes unique initiatives to attract Chinese tourists

Xinhua | Updated: 2024-08-24 16:46
Share
Share - WeChat
Coastal castle over the "red moon" in Spain's second-largest city, Barcelona, on Monday. [Photo/Xinhua]

MADRID — Through various initiatives, the official Spanish Tourism Institute (Turespana) has gained firsthand knowledge of Chinese outbound tourism, with the digital ecosystem playing a key role in response to changes in the Chinese market, which Spain considers strategic.

Ana Lafuente, tourism counselor at the Tourist Office of Spain in South China's Guangzhou, Guangdong province, tells Xinhua in a recent interview that Spanish travel service providers need to listen to Chinese travelers as they seek unique experiences and become more mature.

Lafuente emphasizes the importance of finding cultural connection points, better understanding the tastes of Chinese tourists, being aware of their basic travel needs, such as preferred payment methods, and recognizing what they miss when tourist destinations don't align with their preferences.

According to Lafuente, the goal is for Spanish destinations and tourism service providers to reach Chinese tourists at all points on the value chain and take advantage of technologies to overcome language barriers.

A recent study by Turespana identified growth potential in tourism from faraway locations like China.

This trend is facilitated operating direct flights between the two countries.

The Spanish side has placed an emphasis on "the Chinese digital ecosystem", which is "so different from ours and so omnipresent in the life of Chinese tourists", Lafuente says.

She adds that the ecosystem is constantly changing and one of the most popular platforms today, WeChat Channels (for short videos), emerged just four years ago.

She points out that working with internet celebrities and bloggers is fundamental because they know how to capture the interesting aspects of tourist destinations that attract Chinese tourists and do so in their native language.

Chinese tour operators, online travel agencies and influencers were invited to share their perspectives at a conference in the capital city of Madrid in July.

During the conference, recommendations were made to boost demand and supply at a time when Chinese tourism to Spain is going "spectacularly well in terms of spending figures, connectivity and overall statistics".

Maria Llinares, tourism counselor at the Spanish embassy in China, agrees that Chinese tourists are maturing and want more diverse experiences.

Jose Sanchez, commercial manager of the International Tourism Fair in Madrid, says these initiatives are fundamental to raising awareness of the Chinese outbound market, from new trends to cultural sensitivity when interacting with Chinese tourists.

The Spanish Statistical Office recorded 337,446 Chinese tourists for the first half of 2024, compared with last year's total of 382,207.

Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 国产精品视频26uuu | 国产一级大片在线观看 | 婷婷激情网站 | 拍拍拍无挡免费视频网站 | 手机在线看片国产日韩生活片 | 999精品免费视频 | 免费成人高清 | 国产精品成人一区二区 | 欧美日本免费一区二区三区 | 欧美一区久久久 | 最新精品在线 | 欧美黄色网 | 日本免费在线视频 | 中国美女一级黄色片 | 夜夜嘿视频免费看 | 欧美色无极 | 日韩欧美在线播放 | 李欣汝 | 亚洲亚洲人成综合网络 | 欧美在线中文字幕 | 久久色网 | 亚洲欧美一区二区三区综合 | 国产孰妇精品AV片国产m3u8 | 波多野结衣办公室在线观看 | 欧美艹逼 | 九九99久久精品在免费线bt | 欧美亚洲国产日韩 | 日本午夜在线观看 | 国产一区二区精品丝袜 | 三级网址日本 | 欧美精品一区二区在线电影 | 很黄很粗很湿很刺激的视频 | 久久精品草 | 精品亚洲欧美高清不卡高清 | 三上悠亚2022年最新番号 | 日日操夜夜爽 | 伊人国产精品 | 999在线| 亚洲 偷拍 色播 | 天天操夜夜爽 | 99亚洲精品 |