Nagchu encourages and assists its rural residents in establishing professional cooperatives, relying on livestreaming for sales and product exhibitions. This allows more distinctive products to stand out through activities that move beyond the vast grasslands into the larger marketplace.

Tsethar Phuntsok, a resident of Churongdo village in Driru county, is a true beneficiary of the project. After winning first place at the county level by participating in the second event, his cooperative was designated as a brand store. Everyone in Driru knows about his products.