The new concept store presents the current fall/winter 2024/25 collection, featuring the latest interpretations of iconic Birkenstock styles such as the Arizona , Boston, icons such as the Zurich and closed-toe shoe models, as well as the new addition of brand's clog family such as the Tokio Suede and the Shinjuku. The product range is complemented by shoe care products, and the new collection will be available from 2025.

The store also launched two exclusive and limited products from the premium line 1774 - Kyoto Tradition sandal and the 1774 vegetable tanned leather Arizona collection, Birkenstock's premium line, which is designed in Paris and that is named after the year of the brand's first proven roots in shoe making.