A campaign aimed at preventing fraud targeting senior citizens was launched in Beijing's Haidian District on Wednesday. The initiative is part of efforts to enhance the sense of security, fulfillment and happiness among the elderly population.

Over 200 people, including elderly residents, police officers, prosecutors and judges, attended the campaign's opening ceremony in the Yongding neighborhood.

Jia Baiyan, vice-president of the Haidian District People's Court, emphasized the importance of providing stronger care and protection for the elderly, stating that the court has established a coordination team with several other authorities, including the cyberspace department and public information office, to help seniors learn about legal knowledge and enhance their self-protection awareness.

He cited data showing that by the end of 2023, the number of people aged 60 and above in China reached approximately 297 million, accounting for 21.1 percent of the total population.

"With this demographic trend, fraud crimes targeting the elderly have also been on the rise," he said. "These offenses have caused significant financial losses and mental anguish for the elderly, severely disrupting their normal lives and the stability of their families".

He added that the campaign, which is scheduled to run until September, plans to visit communities to distribute legal brochures and answer questions from old residents face-to-face.

He also encouraged team members to introduce laws and anti-fraud tips through other means, such as holding exhibitions, publishing legal comics, or organizing case hearings related to fraud. Additionally, legal education will be provided on popular livestreaming platforms like Kuaishou and Douyin to reach a wider audience, he said.