Hainan province, one of China's most popular tourist destinations, recently launched a three-year action plan to boost its healthcare sector, with the unveiling of various supportive measures, such as transforming existing buildings into healthcare facilities and reducing land leasing costs for businesses.

According to the plan, some existing buildings could be redeveloped, allowing for the transformation of facilities including vacant commercial spaces, factories, school buildings, offices and training facilities into those for healthcare services.

Hotels and resorts could launch such services if their operational conditions meet regulatory standards. Enterprises are also being encouraged to redevelop residential properties into such service facilities after necessary checks.

Gao Min, president of the Hainan Health and Wellness Tourism Association, highlighted the potential of the plan. "The transformation of existing properties into healthcare service facilities can boost the development progress of the province's healthcare sector," Gao said. "With the measures transforming more existing facilities into healthcare facilities, Hainan will be better able to meet the ever-upgrading demands from tourists."

The plan also advocates for the development of rural collective construction land.

Sun Xiangtao, executive director of the Hainan Rural Holiday Tourism Association, said: "Over the past few years, rural tourism in Hainan has seen significant improvements in terms of infrastructure and services, along with a refreshed ecological environment, making Hainan an ideal choice for travelers looking for healthcare services.

"The plan will also boost village homestays and lift the occupancy rate of rural tourism accommodation, contributing to the development of Hainan's rural healthcare tourism."

The island province aims to build a niche market by launching healthcare projects that leverage its natural conditions, and medical and cultural resources. Hainan has the charm to attract investment and major enterprises to this end, experts said.

"Flexible land supply, along with policies promoting the transformation of existing properties, have lowered the barriers for entry, making it particularly attractive among small and medium-sized enterprises as well as newcomers," Gao said.