In 2024, Chinese tourists spent an average of €1,435 ($1,555) per visit, topping spending rankings among international visitors to Finland. This, combined with growing return visits, has become a key driver of Finland's tourism recovery. According to Ahola, winter trips to Lapland to witness the Northern Lights remain a major attraction for Chinese travelers.

To better engage with Chinese consumers, Visit Finland announced plans to relaunch its presence on Xiaohongshu, or RedNote, in 2025, leveraging the platform to promote Finland's natural attractions and cultural experiences.