日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business

Consumer appetites whetted by catering chains

By WANG ZHUOQIONG | China Daily | Updated: 2025-04-16 00:00
Share
Share - WeChat

China's domestic catering market — which topped 5.5 trillion yuan ($774.6 billion) last year — saw more chain brands making their mark, as the franchise model has proven to be more resilient.

On Monday, the China Chain Store & Franchise Association and delivery platform Meituan officially released the 2025 China Catering Chain White Paper.

The report found that in 2024, China's catering market size exceeded 5.5 trillion yuan, with the chain rate further increasing to 23 percent, from 19 percent in 2021.

The "Top 100 China Catering Franchise Brands in 2025" was also released. The total number of brands on the list reached 295,000, an increase of 26.2 percent compared to 2024.

The number of chain brand stores in the 500-1,000 store-size range saw a remarkable growth rate of 93.6 percent, becoming a new engine for sector growth.

This is attributable to the flexible expansion of the franchise model and also reflects the rising momentum of regional brands, said the report.

Chain catering brands are still growing rapidly. However, the lack of operational experience among new entrants has led to severe homogenization of catering categories and relatively weak market survival capabilities.

Meanwhile, leading chain brands have maintained rapid growth. By the end of 2024, the"10,000-Store Club" in the catering industry was still led by six major brands: Mixue Group, Luckin Coffee, Dicos, KFC, Zhengxin Food and Juewei Food.

The number of their stores grew by 69.3 percent year-on-year, showing a rapid development for chain catering businesses with 100 or more stores, said the report.

It also said the standardization, digitalization and supply chain capabilities of chain brands have become the core forces for risk aversion, and this is well recognized by many entrepreneurial franchisees.

In addition to long-standing stores that have built up market and brand loyalty, consumer reviews are also an important indicator of store operational capabilities. Data from the Meituan Research Institute show that in 2024, about 60 percent of consumers chose catering merchants with higher ratings. Among them, the dining consumption rate of high-quality merchants with ratings above four points (with five being maximum) increased by 13.7 percentage points compared to 2023.

Regarding the changes in the total number of merchants across different city tiers, the overall scale of merchants in cities of all levels increased at a slower rate in 2024 compared to 2023. First-tier cities — or the most populous urban areas — remained the preferred location for chain brands to expand, while competition in lower-tier city markets is becoming increasingly fierce.

In terms of catering categories, the white paper showed that the chain rate of various catering categories steadily increased in 2024.The top three categories with the highest chain rates were shops specializing in beverages, baked goods and desserts, as well as international fare.

The chain rate of beverage shops has remained stable at 49 percent in the past two years, indicating a certain level of market maturity.

Compared to beverages, buffet dining is gradually returning to public favor, with a significant increase in its chain rate over the past two years, and a further five percent increase in 2024.

In the lower-tier market, buffet restaurants are experiencing queues, with such eateries in first-tier and new first-tier cities also returning to popularity.

Another trend is that a large number of catering companies are expanding overseas. As domestic market competition intensifies and international market opportunities emerge, more and more catering companies are trying their luck in foreign markets. This not only helps spread Chinese culinary culture, but also brings new growth opportunities for businesses, said the association.

Hot pot franchising giant Haidilao International Holding Ltd showed strong momentum last year thanks to innovations. Shao Zhidong, deputy general manager of Haidilao International Holding Ltd, said the company has expanded its reach to enterprises and campuses to cater to the dining needs of corporate and student populations.

Additionally, Haidilao has been continuously exploring diversified scenarios through initiatives like camping hotpot, late-night food vehicles and delivery stores, enabling customers to enjoy hotpot "anytime, anywhere".

In terms of product innovation, Haidilao adopted a dual-track approach of nationwide and regional product launches, and now combines seasonal and local flavors. Recently, over 1,300 Haidilao stores nationwide introduced five new spring-themed products.

The hotpot chain has implemented a plan to encourage the incubation and development of new catering brands. Haidilao motivates talent to engage in innovation. In March 2024, Haidilao officially launched its franchise business.

 

Customers dine at a hot pot restaurant in Chengdu, Sichuan province, in February. AN YUAN/CHINA NEWS SERVICE

 

 

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 亚洲综合影院 | 青青草99热久久 | 欧美高清一区二区三区欧美 | 人人模人人干 | 久久国产天堂福利天堂 | 九九热免费观看 | 精品国产精品三级精品av网址 | 男女午夜视频 | 性做久久久久久免费观看欧美 | 成人精品一区久久久久 | 国产精品视频播放 | 欧美精彩视频 | 精品一区二区三区在线观看l | 久久观看免费视频 | 久草视频在线资源站 | 亚洲一区和二区 | 我不卡在线观看 | 亚洲aⅴ天堂av在线电影软件 | 今井夏帆av一区二区 | a一级黄色片 | 精品视频二区 | 丝袜捆绑调教视频免费区 | 无遮挡又黄又刺激的视频 | 亚洲免费三区 | 97在线观视频免费观看 | 久久久久性视频 | 一区二区三区国产精品 | 亚洲在成人网在线看 | 国产中文字幕在线观看 | 夜夜骑狠狠干 | 91p在线观看| 午夜亚洲精品 | 五月天激激婷婷大综合丁香 | 日韩电影免费在线观看中文字幕 | 欧美日韩网站 | 91精品电影 | 久久美女网 | 久久综合狠狠综合久久 | 国产精品视频免费观看 | 日本黄 色 成 年 人免费观看 | 日韩精品一区二区三区在线观看 |