日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Global EditionASIA 中文雙語Fran?ais
Business

Merlin bullish on China's potential as Legoland Shanghai nears debut

By ZHENG ZHENG in Shanghai | China Daily | Updated: 2025-04-17 00:00
Share
Share - WeChat

British entertainment group Merlin Entertainments is advancing toward the summer opening of Legoland Shanghai Resort, marking a strategic milestone in the company's expansion in China, said CEO Fiona Eastwood.

"We are very excited about the potential, the economy and the scale of this market," Eastwood told China Daily in an exclusive interview.

Located in Shanghai's Jinshan district, the 318,000-square-meter resort will become the biggest Legoland at opening in the world, featuring eight themed lands, over 75 interactive rides, shows and attractions, and a 250-room Lego-themed hotel, catering to families with children aged two to 12.

Eastwood emphasized China's critical role in Merlin's global strategy, citing its position as the world's second-largest theme park market. "The scale of the market, the size of the population, and particularly the resort's location with 55 million people living within a two-hour drive time make this an exceptional opportunity," she said.

The resort showcases Lego's signature aesthetic with 2,889 Lego models crafted with over 85 million Lego bricks, and more than 40,000 square meters of enlarged Lego brick decorations. Meanwhile, the Legoland Hotel and Legoland Creative World will showcase facades with Lego bricks scaled up to 450 and 750 times their original size, respectively.

A standout attraction is Dada, the world's largest Lego Minifigure, standing 26 meters tall and weighing 136 metric tons. The figure's creation involved collaboration among nearly 25 global teams, with local Chinese teams responsible for the engineering design, manufacturing and construction.

Blending Lego's creativity with Chinese cultural elements, the park features a Jiangnan (south of the Yangtze)-style boat tour reimagined in Lego form. The outdoor Miniland features crafted Shanghai landmarks, including the iconic Bund and Lujiazui, built entirely from Lego bricks.

The park will debut the world's first Lego Monkie Kid-themed land, drawing inspiration from the classic Chinese novel Journey to the West. The area's flagship attraction, Flower Fruit Mountain Adventure, combines the legendary character Sun Wukong — also known as the Monkey King — with Lego elements to create an immersive experience that resonates with local culture while maintaining the brand's spirit.

"The attractions put the child at the heart. They blend creativity and imagination, and deliver the education for children, which we know is particularly important for parents in this market," Eastwood said.

The resort has announced a dynamic pricing structure, with adult tickets ranging from 319 yuan ($43.6) to 599 yuan, depending on the season. Children's tickets will be priced at approximately 80 percent of adult rates, with special considerations for seniors and people with disabilities.

For Merlin Entertainments, which has operated attractions like Madame Tussauds in China for over a decade, Legoland Shanghai Resort will represent a "beachhead and the Lego clubhouse" for China's Lego enthusiasts, according to the CEO.

"Merlin has been operating businesses successfully in China for over a decade. Lego has also prioritized China as a vehicle for growth. We have got deep knowledge of this market," said Eastwood.

"Given the strength of the economy and the scale of the Chinese market, we have got very positive ambitions, not least for the launch of the resort, but also beyond and how we will invest in China," she added.

 

 

An aerial image shows the construction of Legoland Shanghai. Located in Shanghai's Jinshan district, the 318,000-square-meter resort will become the biggest Legoland at opening in the world. CHINA DAILY

 

 

Online See more by scanning the code.

 

 

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 免费一级毛片在线播放欧美 | 色色成人网 | 亚洲精品九九 | 久久久7777888精品 | 毛片精品 | 欧洲精品久久久 | 一区二区av | 青青久久久国产线免观 | 天天综合色天天综合 | 成人欧美s视频在线观看 | 国产高清在线视频 | 久久国内精品 | 久草在线国产 | 亚洲一区二区三区免费在线观看 | 欧美性xxxx交| 欧美日韩国产网站 | 国产精品91在线播放 | 亚洲一区二区三区在线 | 久久成年人视频 | 色综合综合色 | 一级女性黄色生活片 | 午夜在线观看视频 | 天天综合欧美 | 亚洲一区二区三区高清 | 99热久久这里只精品国产 | 亚洲毛片免费看 | 免费一区二区三区免费视频 | 国产福利在线播放 | a级在线观看 | 狠狠色狠狠色 | 亚洲欧洲精品成人久久奇米网 | 日韩精品免费在线视频 | 波多野中文字幕s | 婷婷开心六月久久综合丁香 | 18pao成人国产永久视频 | 色九九 | 国产精品久久一区二区三区 | 日本高清视频在线播放 | 欧美日韩久久久 | 男女下面一进一出无遮挡着 | 毛片免费观看视频 |