Viewing the collaboration with Legoland Shanghai Resort as a significant step in Juneyao Air's brand rejuvenation, Xia Haibing, vice-president of Juneyao Air said, "Through this unique experience of a 'theme park in the sky', we look to enable travelers to embark on a magical journey in the sky."

"The launch of the themed jetliner marks the beginning of our cooperation, with a lot more interactive collaborations in the pipeline," said Zhang Wei, assistant of the president of Juneyao Air, adding that the aircraft with Lego coatings will service flights to popular destinations including Beijing, Guangzhou, and Xi'an of Shaanxi province.

Apart from the ceremonial debut of the themed aircraft, the two parties also plan to expand their cooperation in creating new consumption scenarios by deeply integrating aviation with cultural tourism.