Art on tour

Li feels the source of this "systematic" wave can be traced to the 2023 strategic blueprint for promoting Dehua porcelain abroad by local authorities.

Over the past few years, Dehua porcelain exhibitions have traveled to 26 countries and regions, according to local authorities.

"The touring exhibitions significantly raised Dehua's profile," says Fang Junqin, the county's Party secretary.

Fang notes that government endorsement has also been crucial, as local officials promoted Dehua porcelain at multiple sessions of the Canton Fair in Guangzhou, Guangdong province.

"This shows global buyers our commitment and credibility, leading to a substantial increase in orders," he says.

The output value has grown by over 10 percent for several consecutive years, reaching nearly 80 billion yuan ($11.46 billion) in 2025.

"Our goal is to reach 100 billion yuan by 2027," Fang says.