Hubei's intangible cultural heritage charts a course for global influence
By WEI WANGYU and LIU KUN in Wuhan |
chinadaily.com.cn |
Updated: 2026-01-23 16:12
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Handicrafts such as Han embroidery, Enshi jade dew tea, and Qichun moxibustion have captivated visitors at major expos.
Market-oriented brand building ensures lasting impact. The globalization of Qingzhuan brick tea exemplifies this shift. Leveraging its UNESCO listing and EU geographical indication status, it has evolved from a diplomatic gift into a successful industry, accessing markets across Eurasia and the Middle East, with export sales exceeding $30 million in 2025.
