In addition to popular products, the festival showcasing the Chinese New Year vibe is immersing global visitors in the nation's culture and life experiences.

Manuel Enrique and Gabriel Ruiz, content creators coming from Los Angeles, are also enjoying their first China trip. Loving the Chinese culture, they particularly highlight the sense of security that local residents have, citing the ease in bringing a camera and freely recording their travel experience without fear of being robbed.

"It is so modern, convenient and everybody is so friendly. It is really cool to see how diverse it's still in one country and culture. It is a great place," said Ruiz, who bought a cap with Chinese elements as a souvenir.

"The whole Chinese culture or Asian culture is getting more popular and global as I see, in movies and everything. You can also see it more and more in Europe, and it's good thing," said Meer.