Bvlgari

To celebrate Chinese New Year, the fine jewelry house Bvlgari introduces a festive capsule collection of jewelry, watches, and accessories. Among the highlights are horse-shaped brooches crafted in either 18K rose gold or 18K yellow gold, each set with rubies, onyx, and pave diamonds. Radiating timeless brilliance, the pieces convey wishes for the New Year — to move forward with the courage of a galloping horse and to embrace a life force that surges endlessly onward.

Prada

Prada celebrates Chinese New Year 2026 with the "Prada Triangle Fire Horse", inspired by the Year of the Fire Horse, which occurs once every 60 years. Symbolizing energy, courage and independence, the fire horse is reinvented through Prada's iconic triangle logo. The campaign stars Prada ambassadors Yang Mi, one of China's most influential actresses, and Ma Long, a legendary Olympic and World Champion table tennis player, wearing key looks from the spring/summer 2026 collections. The celebration extends into immersive installations and events across Shanghai and Chengdu, including a site-specific experience at the historical Prada Rong Zhai, blending tradition with contemporary creativity.

Guerlain

Guerlain presents a limited-edition creation as a tribute to Chinese New Year. Created in collaboration with the Truscelli Creations jewelry atelier, the house's iconic bee bottle is reinterpreted with inspiration drawn from the 2026 lunar zodiac. The flacon is adorned in a vibrant red hue, evoking prosperity and good fortune, and embellished with handcrafted gold jewelry and Swarovski crystals that evoke the dynamic spirit of the horse.