Starting from Feb 2, LABELHOOD partners for the fourth time with the world-renowned Harrods department store to present a Chinese New Year pop-up in the heart of London's shopping district. The event features new collections and exclusive pieces from a lineup of Chinese designers, spanning apparel, accessories, and lifestyle categories. Brands such as BINGXU, Clay and Care, CUNZU, GETTHINGS ZEN, HIDEINCO, SAMUEL GUI YANG, TANGXINDAN, XIàNG, YAYI, and YIRANTIAN highlight the diverse creative vitality of contemporary Chinese design, presenting Oriental aesthetics through a global lens.
Beyond the retail showcase, LABELHOOD has also curated a range of Chinese New Year interactive experiences on-site at Harrods, including a family portrait studio and an embroidered sachet workshop.