With favorable government policies, high-quality talent and an innovative market, German optics giant Zeiss Group is optimistic about the Chinese market, and will continue to invest in the country, said its top executive.

Zeiss recently kicked off construction of Zeiss Greater China headquarters campus in Shanghai, marking the largest single infrastructure investment that it has ever made in China.

Andreas Pecher, president and CEO of Zeiss Group, said: "This marks another significant step forward in localization in this promising land. The strategic investment is not just financial, it is a commitment to future growth in China and innovations that will benefit the world."

He noted that China is embarking on its 15th Five-Year Plan (2026-30), while Zeiss has just launched its next five-year global agenda, charting its course to 2030. In pursuing its strategy, Zeiss is expanding innovation and localization in China.

The new campus is positioned as a key global innovation hub, which will enhance its research and development capabilities, foster closer collaboration with local customers and partners, and accelerate the development of new technologies.

Zhang Xi, deputy director of the administrative committee of China (Shanghai) Pilot Free Trade Zone, said: "We look forward to Zeiss actively seizing the new opportunities presented by China's development, using the construction of the new campus as a catalyst. On one hand, it should continuously enhance its operational space and capability in China. On the other hand, it should leverage its global experience to empower local innovation and the local ecosystem, making positive contributions to the development of industries such as technology innovation in Shanghai and Pudong."

Martin Fischer, president and CEO of Zeiss Greater China, said: "The new campus will host the largest customer center ever established by Zeiss Greater China, which will function as a platform for customer enablement. Additionally, we will set up advanced laboratories and research centers on campus, aimed at enhancing innovations customized for the local market and cultivating a dynamic innovation ecosystem."

Gao Chengyuan, president and CEO of Guangzhou TY Marketing, said that the establishment of the new campus represents a typical upgrade to the "in China, for China, for the world" model adopted by multinational enterprises.