"Clay sculpture should be fun for young people, not something distant and untouchable," said Zhang Yu, the sixth-generation inheritor of Clay Figure Zhang. His playful "Money on Horseback" clay sculptures continue traditional techniques while appealing to contemporary youth aesthetics.

He has visited numerous primary and secondary schools across Tianjin, voluntarily teaching over 4,000 students and allowing them to experience the charm of traditional art through hands-on practice, thereby cultivating a more vibrant audience for the craft.

The efforts of Clay Figure Zhang are not an isolated case, but reflect the overall development of intangible cultural heritage in Tianjin. As a city with a profound historical and cultural foundation, Tianjin boasts 49 nationally recognized representative ICH projects and 357 at the municipal level.

With the Chinese New Year approaching, multiple ICH projects in Tianjin are embracing the Year of the Horse theme to enrich the festive atmosphere. Inheritors of Yangliuqing Woodblock New Year Paintings create horse-themed zodiac prints, conveying blessings for the new year; ICH paper-cutting practitioners depict galloping and flying horses to express festive wishes; and artisans of the Chen family's hand-painted ceramic craft have launched works such as "Good Fortune on Horseback" and "Dragon-Horse Spirit" cups, bringing renewed vitality to traditional crafts during the Spring Festival.