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Rapeseed festival boosts rural vitalization in Sichuan

By PENG CHAO | chinadaily.com.cn | Updated: 2026-03-14 13:58
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Visitors admire blooming rapeseed flowers at the sixth Rapeseed Flower Cultural Festival in Xinrong village, Zhaohua district, Guangyuan, Sichuan province, on Friday. [Photo by Tang Biao/For chinadaily.com.cn]

The festival also generates additional income for villagers through farmstays and local specialty sales, while on-site demonstrations of traditional oil-pressing techniques—recognized as intangible cultural heritage—enhance the value of local rapeseed oil products, Zhang said.

For the first time, the event introduced livestreaming as a new business format, inviting student teams from Sichuan Vocational College of Information Technology to participate.

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