日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Business / Newsmakers

Brewing success cup by cup

By Wang Zhuoqiong (China Daily) Updated: 2014-06-20 07:19

Brewing success cup by cup

A Starbucks' flagship store in Beijing. Starbucks Corp entered China in 1999 and has more than 1,200 stores across 68 cities with plans to expand it to 1,500 stores by 2015. [Photo/IC]

Starbucks thinks out of the box to win hearts, more market share

Howard Schultz believes that unconventional ideas often make the difference between success and failure for companies in overseas markets. Meeting the parents is one such initiative that has made a big difference in China, says the chairman, president and chief executive officer of Starbucks Corp, the US-based global coffee chain.

Catching up with Schultz at the packed hall in Guangzhou during the China Partner Family Forum earlier this month, it was easy to under-stand what the multinational company was looking to achieve in China from such initiatives. Schultz himself admits that the focus is not on marketing or customers, but rather on brand equity and cultural values, as he painstakingly explains some of the recent company initiatives to a group of Chinese parents.

Terming it as the most emotional moment since he joined Starbucks, Schultz says such events help the company establish close connections with its over 1,200 employees and also tell their immediate family about how new tools, resources, education and other opportunities can make tangible benefits in their lives.

"We do not want to be seen as just another foreign company operating in China, but as someone who understands and cares for them and their families," Schultz said adding that the company held similar initiatives earlier in Beijing and Shanghai.

Schultz, son of a delivery driver, who died at an early age, grew up in the Canarsie Bayview Houses of the New York City Housing Authority, which provides public houses for low-income residents. He admits that his childhood experiences have made him realize the importance of a family and the indelible role it plays in shaping destiny.

Such efforts, Schultz says will pay off in the long run, as he expects China to soon become the largest market for the global coffee chain outside of the United States. From a professional viewpoint also these measures will help companies to retain and hire top talent in China. "High rents and labor costs have raised the bar for competition in the Chinese retail sector," he said.

The Seattle-based company has already provided 725,000 training hours for 14,000 employees in China and moved more than 110 young employees back to their hometown to become managers in new stores.

Brewing success cup by cup

Brewing success cup by cup

China's coffee market taking time to brew  Starbucks' pricing furor brings tempest in a coffee pot 

Previous Page 1 2 3 4 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚洲人成人| 成人免费午夜性视频 | 亚洲欧美日韩另类精品一区二区三区 | 欧美一区二区大片 | 日本一级特黄a大片在线 | 看黄色一级视频 | 成人 日韩 在线 | 男女一进一出无遮挡黄 | 国产尤物在线观看一区二区 | 日韩影院在线观看 | 午夜精品久久久久久久99热浪潮 | 一级黄色绿像片 | 久久久亚洲一区 | 99精品在线观看 | 222奇米影视 | 日韩欧美中文在线 | 一级黄色在线 | 丝袜美腿一区二区三区动态图 | 欧美三级在线播放 | 九色九色九色在线综合888 | 国产精品三级久久久久久电影 | 日韩深夜福利视频 | www.日韩在线 | 麻豆国产免费影片 | 国产精品高清在线 | 国产日韩一区二区三区在线观看 | 色777色 | 免费网站国产 | 嫩草视频在线观看 | 中文字幕亚洲欧美 | 夜夜夜操操操 | 这里只有精品在线视频观看 | 色玖玖综合 | 成人毛片在线观看 | 噜噜噜天天躁狠狠躁夜夜精品 | 久草高清视频 | 成人在线免费观看 | 玖玖啪 | 国产一区久久精品 | hd性videos意大利复古 | 久久综合九色综合欧洲 |