日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Business / Companies

French sports firm eyes bigger field in China

By Xu Jingxi in Guangzhou (chinadaily.com.cn) Updated: 2014-09-19 18:20

Decathlon, France's No 1 sports retailer, best known for its low-price strategy is looking to expand its influence in China despite rising labor costs in the country, vice-president of Decathlon China told China Daily on Thrusday.

The French sports goods chain is looking to increase its presence in China to at least 150 stores by 2015 and 500 stores by 2018, said Jean-Francois Mace, vice-president of Decathlon China and director of its South China business.

"China is a huge market and a growing population of people are getting richer. We can see a bigger middle class. When people get richer, they take more care about their health. Health means sports so the sports market is growing in China,"Mace told China Daily.

However, Mace said that Decathlon is not only targeting middle class.

"From the beginning, we don't want to sell only to rich people; we want everybody to be able to practice sports,"said Mace. "Our strategy is to decrease the prices. We can afford it by selling more pieces."

According to Mace, 48 percent of Decathlon's global production is made in China, but he emphasized that he is "not worried"about the rising labor costs.

"The labor cost is rising, but at the same time people have higher salary which means they have more money to do sports,"he said. "Decathlon values long-term partnerships with our Chinese suppliers. Maybe we will have less but bigger partners.”

Mace said that Decathlon will stick to its low-pricing policy, something that he says he believes is the French sports brand's "weapon"for the second and third-tier cities and even fourth and fith-tier cities.

"Besides first-tier cities, we are opening stores in second-and third-tier and even four-and five-tier cities. We keep decreasing our prices and it is our reply for the market in four-and five-tier cities. I believe it is the right ‘weapon' to enter these cities,"he said.

Founded in 1976, Decathlon opened its first store on the Chinese mainland in Shanghai in 2003. From there, it expanded into the country's other regions.

As the director of Decathlon's South China business, Mace revealed that the retailer is going to open its first store in Jiangmen, Guangdong province, very soon and its first store in Huizhou, Guangdong, in 2016.

Decathlon's expansion in China brings along with it a recruitment drive. Mace says the company is going to recruit 6,000 new employees for retail positions by 2018.

Mace says Decathlon is the third biggest sports retailer in China.

Decathlon, along with EDF, France's No 1 electricity supplier, and Valeo, France's No 1 automotive equipment manufacturer, partnered with the French Chamber of Commerce and Industry in China and the French Embassy in China in hosting a French talent competition geared towards Chinese students earlier this year.

The competition aimed at bridging Chinese college grads with various French businesses associated with the French Chamber of Commerce and Industry in China.

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 国产精品视频网站 | 新版天堂资源中文在线 | 欧美在线观看视频 | 亚洲精品免费观看 | 二区三区视频 | 8844aa在线毛片 | 国产高清中文字幕 | 久久er视频 | 国产高清精品一区 | 一区二区三区无码高清视频 | 蜜桃视频一区 | 香蕉国产成版人视频在线观看 | 成人18免费入口 | 五月天激激婷婷大综合丁香 | 国内精品一区二区三区 | 国产精品手机在线观看 | 日韩有码一区二区三区 | 国产亚洲精品精品国产亚洲综合 | 亚洲精品久久久久久久久久吃药 | 久久久大片 | 超碰国产在线 | 欧美a∨一区二区三区久久黄 | 国产成人19禁在线观看 | 日韩午夜在线 | www.久久久| 手机国产日韩高清免费看片 | 成人国产精品免费视频 | 色网站在线| 五月天色婷婷在线 | 激情五月色婷婷在线观看 | 加勒比精品久久一区二区三区 | 丝袜捆绑调教视频免费区 | 色草在线 | 在线二区人妖系列 | 在线播放亚洲 | 国产精品亚洲国产 | 免费一级毛片在线播放欧美 | 欧美久久视频 | 久久中文字幕视频 | 久久精品一 | 国产成人精品一区二区仙踪林 |