日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Business / Companies

Mondelez to invest $100m in China

By Wang Zhuoqiong (China Daily) Updated: 2016-08-18 07:45

Mondelez to invest $100m in China

The headquarters of snack food maker Mondelez International Inc in Deerfield, Illinois, the United States?on August 9, 2014. [Photo/IC]

Global snack leader Mondelez International Inc is investing more than $100 million in the next three years in China to manufacture and launch its new chocolate brand to cash in on the country's growing $2.8 billion market.

Europe's much-loved Milka brand will hit shelves in China in September as Mondelez's first chocolate brand in the country, with taste and flavor adapted to local customers.

Mondelez has spent four years preparing its Chinese products to stand out from Mondelez's global chocolate brands portfolio, which include Cadbury Dairy Milk, Lacta and Toblerone, said Manu Anand, president of chocolates Asia Pacific at Mondelez.

He added market research has shown Chinese consumers prefer Milka's characteristics of quick-melting, rich chocolate quality and an Alpine milk taste.

"The investment is ongoing and the first three years will be more than $100 million," said Anand.

The investment also includes capital to create jobs, manufacturing, marketing and upgrading its new distribution system of cold chains, said Cesar Melo, president, global chocolate team at Mondelez.

"Almost all Milka chocolate sold in China will be made in China with Alpine milk imported from Europe," said Anand.

According to Euromonitor International, Mars Inc's Dove brand tops chocolate market shares in China in 2016 at 26.2 percent, followed by Ferrero Group's at 13.4 percent and Nestle SA at 8.7 percent.

Du Jiaqi, research manager of Euromonitor, said the chocolate category has had soft growth in China in the past year, falling 3 percent year-on-year.

"Chocolate is an impulse purchase," said Du. "The weakened gifting behavior combined with impact of e-commerce, where consumers don't notice chocolate like in a store display, has lowered consumption in the category."

However, China still has huge potential to grow the demand to match the level of Europe in terms of consumption per capita.

Jason Yu, general manager of Kantar Worldpanel China, said: "Through smart demand segmentation, Milka can find some unique space in consumers' minds. Of course, it cannot be a 'me too' brand."

Having operated in China for more than 30 years, Mondelez has had to deal with the issue of its aging brands by introducing fresh categories in the past several years.

"With Mondelez's biscuit business experiencing saturation, it is critical for the company to look for new business drivers," said Yu. "The addition of Milka is expected to improve its profit margin."

Mondelez to invest $100m in China

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人性爱视频在线观看 | 国产小视频在线观看免费 | 先锋影音av最新资源 | 久久综合狠狠综合久久 | 亚洲黄色片在线观看 | 日日天天 | 亚洲精品无码成人A片在线虐 | 欧美激情bbbbbxxxxⅹ | 久久综合玖玖爱中文字幕 | 夜夜夜操| 久久久久无码国产精品一区 | 亚洲视频一区在线 | 一级欧美日韩 | 国产亚洲福利 | www.夜色.com| 国产精品爱久久久久久久小说 | 国产麻豆剧传媒精品网站 | 美国成人a免费毛片 | 天天亚洲| 欧美日韩一区二区在线 | 2021国产精品成人免费视频 | 2021国产视频 | 成人一级 | 精品特级毛片 | 亚洲精品久久久一区 | 日本黄色a视频 | 久草中文在线 | 全免费午夜一级毛片一级毛 | 亚洲国产伦理 | 久久久久久久久久爱 | 天天高清| 国产片翁熄系列乱在线视频 | 欧美久久久久久久一区二区三区 | 精品国产第一国产综合精品gif | 伊人二本二区 | 中国精品久久 | 久久精品久久久久电影 | 国产精品久久久久久久久久大牛 | 超级碰碰碰频视频免费观看 | 精品国产一区二区三区久久 | 国产大学生真实在线播放 |