日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Business / Technology

Korean drama sparks derivatives sales boom

By Ma Si (China Daily) Updated: 2016-04-05 07:52

Korean drama sparks derivatives sales boom

A still of Korean drama "Descendants of the Sun". [Photo/IC]

A megahit South Korean drama is inspiring Chinese video-steaming website iQiyi.com to explore e-commerce as a new way to grow revenue.

The popularity of Descendants of the Sun, which has been viewed a combined 1.92 billion times online in China, shows how companies can benefit from consumers who want to mimic styles of celebrities.

IQiyi, the official streaming site of the 16-episode drama in China, is seeing skyrocketing sales of items used by actress Song Hye-gyo, whose character is a doctor in the series.

The Beijing-based company, backed by Internet giant Baidu Inc, said the daily sales on its e-commerce site jumped by 180 percent in March after it started streaming the drama on Feb 24.

Sales of a Laneige cream from AmorePacific Corp surged by 10 times and a Daniel Wellington watch by eightfold.

"The whopping sales figures illustrate there is a huge demand for derivatives of quality content, such as clothing and cosmetics," iQiqi said in a statement.

The company did not disclose detailed numbers but said Guangdong, Shanghai and Beijing are the top three regions where consumers spend most on buying items used by actors in the drama.

To enable viewers to do shopping while watching, iQiyi has embedded shopping links into videos so that consumers can get what they want with a simple click of the mouse.

Wang Xiangjun, chief management officer at iQiyi, said: "E-commerce is an important part of our efforts to monetize intellectual properties. We will continue expanding our presence in e-tailing by selling products used in popular entertainment shows."

Chinese video sites are suffering from financial losses as they are paying big checks to purchase quality content.

iQiyi's arch rival Youku Tudou Inc is also teaming up with its parent company Alibaba Group Holding Ltd to experiment on video-based e-commerce, so as to find new revenue sources beyond advertising and membership fees.

Pang Yiming, a senior analyst at Beijing-based Internet consultancy Analysys International, said South Korean dramas are of great and unwavering appeal to Chinese female consumers.

"Whenever there is a megahit Korean drama, there is always a wave of Korean beauty and fashion boom."

According to Pang, video-streaming sites are encouraging consumers to do impulse buying.

"Traditionally, it takes multiple steps for viewers to buy the same products used by actors. They need to search the item on shopping platforms, browse countless pictures and compare their prices.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品日本一区二区在线播放 | 国产成人午夜性a一级毛片 久久久久亚洲 | 欧美日韩视频 | 欧美视频观看 | 99久久99久久精品免费看蜜桃 | 91精品国模一区二区三区 | 黑人狂躁日本妞无码A片 | 久久久久久国产视频 | 亚洲人人 | 精品久久网 | 一区二区三区视频在线播放 | 一级片免费播放 | 成人黄色网战 | 久久精品 | 国产日韩一区在线精品欧美玲 | 涩涩伊人| 欧美精品二区三区 | 国产日韩视频 | 欧美专区在线视频 | 欧洲午夜视频 | 夜夜撸.com | 午夜成人在线视频 | 奇米影视第四色7777 | 国产合集福利视频在线视频 | 国产精品区二区三区日本 | 91福利在线观看 | 国产精品久久久久无码人妻精品 | 99热欧美| 爱高潮www亚洲精品 亚洲精品免费网站 | 国产亚洲欧美另类第一页 | 日本一级高清不卡视频在线 | 久久久久久av | 国产乱精品一区二区三区 | 在线播放一区二区三区 | 欧美理论影院在线观看免费 | 开心深爱激情 | 亚洲不卡视频 | 午夜影院在线免费观看视频 | 日韩在线不卡视频 | 欧美精品中文字幕久久二区 | 成人亚洲一区二区色情无码潘金莲 |