日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Tech companies add Pokemon to festive fun

By He Wei in Shanghai | China Daily | Updated: 2017-01-25 07:46

Tech companies add Pokemon to festive fun

A mobile phone user shows "red envelopes" from Alipay available nearby on his phone during a news conference earlier this month in Beijing. [Photo/Xinhua]

Giving red envelopes containing gift money remains a tradition among Chinese people during the Spring Festival, and this year China's tech companies are adjusting to the digital age by adding Pokemon Go-inspired features to their mobile red envelope apps.

Alipay, the e-wallet from Ant Financial Services Group, has unveiled a location-based, augmented reality game that allows users to collect virtual red envelopes as they move around.

Through the app, users can scan with their smartphone cameras to hide the digital red envelopes, and then send clues to their friends to help them find them.

To promote the virtual game, Alipay has allocated 200 million yuan ($29.1 million) to encourage users who adopt the function.

By scanning the Chinese character Fu, which stands for luck and fortune, participants have a chance to receive one of the five designated lucky cards.

Those who collect all five cards by the eve of the Spring Festival on Jan 27 are entitled to a share of the 200 million yuan.

The game is designed to recreate the fun of childhood games involving searching for hidden objects and add a human touch to the holidays, said company executive Guan Hua.

A similar move was taken by Tencent Holdings Ltd, which combines lucky money with AR features through its QQ messenger.

Users who come within 100 meters of a clue marked on their map get to choose one of three virtual red packets. Only one contains prize money. Tencent promised 300 million yuan in incentives to players.

Companies are also using the red packet campaign as a digital marketing tool.

More than 20 brands including Coca-Cola, KFC and Uniqlo have teamed up with the tech giants to hide digital red envelopes with 30 million yuan worth of cash and coupons across their stores.

AR-enabled red packets are the latest endeavor by the internet duo who have turned the holiday tradition into a wildly popular phenomenon, helping them tap into the digital wallets of millions of Chinese.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 色播久久| 污染版的拳皇 | 日韩精品在线视频 | 亚洲一二三区精品 | 密室逃脱第一季免费观看完整在线 | 色无极在线 | 欧美在线亚洲 | 奇米影视亚洲春色 | 碰碰免费视频 | 伊人欧美 | 久久亚洲AV成人无码电影A片 | 成人久草 | 久久综合色之久久综合 | 色免费看| 成人性爱视频在线观看 | 91麻豆精品国产91久久久更新资源速度超快 | 国产在线精品一区二区 | 84pao视频强力打造免费视频 | 亚洲欧美中文字幕 | 国产一区二区三区在线看片 | 日本不卡视频在线观看 | 日韩午夜在线 | 天天骑夜夜操 | 国产亚洲精品不卡在线 | 亚洲欧美日韩综合一区久久 | 日本一区二区在线视频 | 午夜电影免费看 | 成人午夜大片免费视频77777 | 国产成人av一区二区三区 | 91精品国产乱码久久久久久久久 | va日本| 五月婷婷丁香六月 | 超碰在线国产 | 欧美电影网站在线观看影片 | 超碰8| 日韩精品久久久久久 | 欧美日韩精品一区二区在线线 | 精品一区二区三区在线观看视频 | 久久久精品网 | 成人av网站免费观看 | 99久久精品国产片久人 |