日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Economy

Firms told small is profitable

By Yang Ning (China Daily)
Updated: 2010-11-09 10:24
Large Medium Small

Firms told small is profitable

An employee of sportswear company adidas stands near a display at a store in Beijing. The company is one of many multinationals that plan to expand into China's lower-tier cities by riding on explosive growth in disposable income. [Photo / Bloomberg]


China's emerging middle-class the key for expansion, report says

BEIJING - China's middle-class consumers in smaller cities are more likely to increase their spending and to trade up than their counterparts in top-tier cities, presenting a huge growth opportunity for multinationals, said a report released by the Boston Consulting Group (BCG) on Monday.

Companies that fail to venture into China's small cities will miss out on a significant portion of the middle-class growth explosion and leave openings for their competitors, according to the report, called Big Prizes in Small Places.

"In the next decades, the population of China's middle-class and affluent consumers, whose annual household incomes exceed 60,000 yuan ($9,016) will nearly triple, from 150 million to more than 400 million, and two-thirds of them will reside in small cities," said Carol Liao, Hong Kong-based partner and managing director of BCG, and one of the primary authors of the report.

Middle-class consumers in smaller cities are expected to become the new lifeblood of China's domestic consumption, Liao said.

Small-city markets - with many local brands and no clear leaders among international brands - are less consolidated than markets in large cities and therefore offer attractive opportunities for new entrants, said the report.

The report also demonstrated that by 2020, there will be nearly 800 urban locations, including cities and urban portions of counties, with real disposable income per capita greater than Shanghai's at present.

The per capita disposable income of urban residents in Shanghai was 28,838 yuan per annum in 2009, according to data from the Shanghai branch of the National Bureau of Statistics.

Firms told small is profitableDemand for Filipino maids on the rise
Related readings:
Firms told small is profitable Second-hand fashion revives virtues in China's middle class
Firms told small is profitable Asian middle class fuels theme park boom
Firms told small is profitable ADB defends 'middle-class' bracket report
Firms told small is profitable Reforms seek to create larger middle class
"Today, in order to reach 80 percent of China's middle-class and affluent consumers, a company must be in 340 urban locations.

However, to achieve the same coverage in the next 10 years, a company will need to be in nearly 550 urban locations," said Hubert Hsu, senior partner of BCG.

In fact, seeing the clear opportunity provided by small-city markets, some multinationals are taking steps to adapt their marketing strategies by moving into lower-tier cities in China.

Adidas AG Managing Director Christophe Bezu told China Daily that the company's future strategy will be to spread its influence throughout new areas of the country.

"We are planning to widen our product offering in lower-tier Chinese cities. Even though we are a premium sports brand, we plan to offer competitively priced products to different segments of the market," Bezu said.

However, companies should not assume that big-city business models will work equally well in small cities.

Success in small-city markets will depend on how quickly companies can understand and respond to differences in attitudes, spending behavior and preferences among small-city consumers, said the report.

The report was carried out in the spring and summer of 2010 with some 7,000 consumers across 28 cities in China.

Bao Chang contributed to this story.

主站蜘蛛池模板: 大片免费看费看大片 | jizzjizz日本护士视频 | 天堂在线网 | 欧美在线观看视频网站 | 午夜精品视频在线看 | 国产99久久精品一区二区 | 午夜在线影院 | 久久99综合| www一区二区 | 亚洲精品人成网在线播放蜜芽 | 久久久蜜桃 | 日夜夜操 | 成人性视频免费网站 | 久久99国产综合精品 | 成年人福利 | 欧美日韩国产一区二区三区不卡 | 成人久久18免费游戏网站 | 色偷偷影院 | 免费黄色在线 | 两女互慰磨豆腐视频在线观看 | 亚洲精品AV无码喷奶水糖心 | 欧美日韩大片在线观看 | 人人爱天天做夜夜爽 | 色诱成人免费观看视频 | 亚洲免费在线视频 | 人人99 | 日韩欧美亚洲视频 | 中文精品在线 | 一级做a爰片久久毛片人呢 达达兔午夜起神影院在线观看麻烦 | 91久久久久久久一区二区 | 久草青青在线视频 | 国产精品99久久久久久动医院 | 国产在线观看www鲁啊鲁免费 | 欧美日韩91| 精品欧美乱码久久久久久 | 日本香港三级和澳门三级 | 国产午夜永久福利视频在线观看 | 加勒比婷婷色综合久久 | 欧美精品一区二区三区在线 | 成人精品国产 | 午夜在线视频一区二区三区 |