日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

Economy

The right spirit for middle-class Chinese tastes

By K.J. Kwon (China Daily)
Updated: 2010-12-08 11:00
Large Medium Small

The right spirit for middle-class Chinese tastes

A waiter is reflected in a mirror as he pours Scotch whisky from luxury brand Royal Salute into glasses at a launch ceremony for the release of the "62 Gun Salute" series in central Beijing on Monday. The luxury whisky is selling at 18,000 yuan ($2,700) a bottle, with the launch consisting of a "British Royal banquet" where 62 guests fired 62 guns.[Photo/Agencies]

High-end whisky launched to cater for growing middle-class market

BEIJING - A special aged Scotch whisky blend, aimed at wealthy Chinese connoisseurs and their growing passion for top-end liquor, has just been unveiled in Beijing.

The strong, smoky aroma and high alcohol content of whisky may not be the easiest of drinks to appreciate, but Asians, particularly in South Korea and China, have been increasingly drawn to the tipple, accounting for around 20 percent of the 3 billion pounds ($5 billion) a year industry in 2008.

China has shown the highest growth in Scotch whisky sales over the last 20 years, with 22 percent annual compound growth by volume. Vietnam, Russia and India have posted the next highest growth rates since 1990.

But it's the growing passion of the wealthy Chinese for high-end whiskies and liqueurs that inspired the Royal Salute whisky group to launch their most-aged blend, the 62 Gun Salute, in the Chinese market, unveiling it on Monday.

Each bottle sells for 18,000 yuan ($2,700).

"Well, certainly the taste is very smooth. It's got sweetness, it's got richness and fruitiness and the Chinese love that sort of powerful, rich taste they associate with Royal Salute because it's a mature Royal Salute market out here," said Colin Scott, Royal Salute's master blender.

Related readings:
The right spirit for middle-class Chinese tastes Study finds middle class 'unhappy'
The right spirit for middle-class Chinese tastes Coach is riding wave of growth in middle class
The right spirit for middle-class Chinese tastes Rise of the middle class
The right spirit for middle-class Chinese tastes Sam's Club eyes fatter wallets of burgeoning middle-class shoppers

Scott was responsible for choosing the whiskies to blend, each aged for a minimum of 40 years. The end product is a complex and rich combination of flavors and aromas.

Scott said the company was aiming at Chinese who enjoy expressing their status through various high-end products.

"People who are successful entrepreneurs, great businessmen, just people in general who want to make a success of their lives, celebrate with the finest things in life," he said.

Scotch whisky exports to China have surged in recent years, raking in 28 million pounds in the first six months of this year alone, a 66 percent increase from last year and a 80-fold increase over the last decade.

The British government said last month that Scotch Whisky will get special brand protection in China, a move expected to boost sales of the spirit at the expense of counterfeit versions.

The Scotch Whisky Association estimates that exports to China could double over the next five years from an annual figure of 80 million pounds.

Reuters

 

主站蜘蛛池模板: 午夜视频在线观看免费观看在线观看 | 久色视频在线观看 | 精品久久久久一区二区三区 | 九九线精品视频 | 99久久九九爱看免费直播 | av大片| 日本高清色本在线www | 成人免费黄色网 | 夜干夜干2017最新网站 | 午夜国产在线视频 | 欧美日韩久久久 | 一级欧美视频 | 日日摸日日添夜夜爽97 | 亚洲第一页在线播放 | 免费又粗又硬进去好爽A片视频 | 成人嫩草影院免费观看 | 免费观看一区二区三区毛片 | 色综合伊人色综合网亚洲欧洲 | 超碰在线97国产 | 国产乱码精品一区二区三区中 | 黄色的视频免费观看 | 99热在线免费观看 | 国产在线观看中文字幕 | 欧美不卡 | 日韩专区在线播放 | 免费成人在线网站 | 黄色小视频在线免费看 | 色婷婷久久久亚洲一区二区三区 | 国产免费久久精品99 | 三级毛片免费看 | 久久国产精品99久久小说 | 精品日韩视频 | 欧美精品一区二区三区在线 | 亚洲精品一区久久狠狠欧美 | 欧美aaa级| 97色伦色在线综合视频 | 精品久久久久久久人人人人传媒 | 亚洲一区二区三区四区五区中文 | 午夜国产亚洲精品一区 | 一区免费看| 中文一区二区 |