Chery will be outlining its joint strategy with partner Quantum in the end of November, sources reported on Oct 10.

The partnership with Quantum, a subsidiary of Israel's largest holding company, the Israel Corporation, will focus on a new brand for the joint venture. The Qoros brand already has three brand new models planned for sale both China and the West, with its first European sales scheduled for 2012. The new vehicles will be priced between 11,000 and 15,000 euros ($14,895-$20,311).

Chery and Quantum will work aside Austrian automobile manufacturer Magna Steyr, who will aid in confirming engineering R&D, design, production and quality control adheres to European standards. Graz-based Magna Steyr aided in manufacture of the Mercedes G-Class, BMW X3, Mini Countryman and Peugeot RCZ, and has technological partnerships with FAW Hongqi, FAW-VW, SAIC and Shaanxi Automobile Group.