国产人人色I色婷婷综合久久中文字幕雪峰I奇米色777欧美一区二区I久热久热aV爽青青在线I国产av喷水I国产伦精品一区二区三区免.费I高潮av在线Iww欧美一级I91天天看I黄a在线91I九一无码中文字幕久久无码色…I丰满国产精品视频二区

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Starbucks set for new recipe of success

By LI WOKE | chinadaily.com.cn | Updated: 2013-04-26 17:32

Starbucks hopes to transform itself from a coffee chain into a broader consumer-product company in China with the opening of a food store.

The new store, in Beijing's Oriental Plaza, serves beef lasagna, cream of mushroom soup and smoked chicken salad, among other dishes.

"The new store, decorated as a Paris coffee shop, is targeting high-end consumers who work nearby and would like to have a nice lunch, afternoon tea or just a coffee break," said Lory Lu, manager of the store. Lu added that company has opened several such shops in Hong Kong.

In June last year, Starbucks acquired San Francisco-based Bay Bread and its La Boulange bakery brand.

Starbucks food portfolio is an important part of the company's core business. According to the company, food now accounts for $1.5 billion in revenue in US company-operated stores and has grown by double digits in each of the last two fiscal years.

At the end of last year, Starbucks opened a Barista coffee store in Beijing, the first of this kind in China, to offer hand-made coffee-based drinks.

"The company understands the complexities of operating in a country where consumers in smaller cities are just getting their first Starbucks and where established big-city coffee drinkers already need upgraded stores," said Belinda Wong, president of Starbucks China.

On Thursday, the Nasdaq-traded coffee chain announced its quarter results, which ended on March 31. Its total net revenue increased 11 percent year-on-year to $3.6 billion.

Net revenue for the China/Asia Pacific segment was $213.6 million, a year-on-year increase of 22 percent.

Starbucks operates more than 700 stores across more than 50 cities in China. The company said China will be its second-largest market by 2014 and will have 1,500 stores by 2015 across more than 70 Chinese cities.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US