日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Apple adopts new app pricing tiers, Chinese users to pay more

By Yu Wei in San Francisco and Gao Yuan in Beijing | China Daily | Updated: 2013-07-04 07:51

Apple users in China may no longer be buying apps that cost 99 cents in the US for 6 yuan because the company is adopting new pricing tiers in several of its international App Stores.

According to the new pricing scheme Apple has provided to its developers, the minimum price of applications in China will go up from 6 yuan to 8 yuan ($1.30). The minimum proceeds will rise to 5.60 yuan, keeping the developers' cut at 70 percent of the proceeds. The price of $3.99 apps will go up from 25 yuan to 28 yuan, while $1.99, $2.99 and $4.99 apps will remain at 12 yuan, 18 yuan and 30 yuan, respectively.

A number of European countries will experience price changes too. The base price has been shifted from 0.89 of a euro ($1.15) to 0.99.

Apple started accepting Chinese yuan for App Store transactions in November 2011, pricing 99 cent apps at 6 yuan. At current exchange rates, 6 yuan is approximately equal to 98 cents, a cent less than Apple's 99 cent minimum app price.

There's been no word from Apple as to when the new prices will go into effect, but some Chinese have already started voicing their concerns on Sina Weibo, China's version of Twitter. "Golden Knife Expert" said the new pricing tiers are indicative of the outlook for the US dollar.

"Typical Apple users already pay a premium for Apple hardware so they are not likely to mind a small increase in the app price," said Andy Tsay, department chair for operations management and information systems at the Leavey School of Business at Santa Clara University in the heart of Silicon Valley in the US.

"I don't think the new standard will affect my purchasing activity because the best quality apps are priced way higher than the minimum price," said Xin Yue, a college graduate who is looking for a job in Shanghai. "Most of the apps I bought were around 20 yuan."

One reason the effect of this new price increase might be limited is that many apps are moving toward a "freemium" pricing model, where the app itself is free, but users pay for special features or services, Tsay said.

"This is becoming popular with games," he added. "In terms of app sales in China, games are king."

According to research from App Annie, a marketing intelligence company, gaming accounted for 90 percent of first-quarter revenue in China for apps downloaded to devices running some version of Apple Inc's iOS operating system - the highest percentage of any country served by Apple's App Store.

Apple's new pricing tiers should be good news for its game developers, assuming higher prices will bring more earnings. But some developers said that is not the case.

"Apple Stores make the global distribution channel quite easy and it is well-developed in Western countries," said Heaven Wu, overseas marketing director for Hong Kong-based mobile-game company iFree Studio.

Most very successful games in China are still those games that are free to play, he said. "So you need to change the monetization model for the game."

According to mobile app services company Flurry, China has overtaken the US to become the world's top country for active Android and iOS smartphones and tablets in 2013, a year after the country became the fastest growing smart device market in the world.

Tsay said this sector represents a very attractive market opportunity. For many of these customers the smartphone will be the primary computing device.

But as with most other product categories, Tsay said success in the Chinese market requires a deep understanding of how Chinese customers differ from those elsewhere.

"This may favor certain revenue models, such as freemium, which, if deployed properly, are resistant to piracy and can give users ways to spend money where and when they are willing to spend," he said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 国产精品一区欧美激情 | 成年人色网站 | 色婷婷视频在线 | 色情女教师3波多野结衣 | 国产精品九九久久99视频 | 成在线人免费视频 | 99xxoo视频在线永久免费观看 | 精品自拍视频 | 亚洲精品国产精品国自产观看 | 夜夜夜操 | 日韩精品一二三区 | 欧美日韩一级视频 | 久久久国产视频 | 国内精品久久久久 | 久久综合日韩亚洲精品色 | 美日韩一区二区 | 亚洲午夜精品aaa级久久久久 | 排球少年第四季 | 国产精品久久久久免费 | 国产午夜大片 | 欧美www视频| 亚洲综合久久久久久888 | 超级碰碰碰视频视频在线视频 | 91短视频在线观看 | 亚洲性色成人 | 日韩在线观看视频一区二区三区 | 深夜影院破解版免费vip | 黄色片视频免费看 | 亚洲视频在线观看 | 狠狠色噜噜综合社区 | 欧美日韩一区二区中文字幕 | 亚洲专区在线 | 亚洲天堂久久精品 | 国产成人激情视频 | 精品久久久久久久久久 | 日本国产成人精品视频 | 欧美一区2区三区4区公司二百 | 日韩欧美在线播放 | 波多野吉衣在线观看 | 91在线网| 久热精品视频 |