日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Lenovo reigns as king of the hill

By Mike Bastin | China Daily | Updated: 2013-07-26 08:22

Lenovo reigns as king of the hill

As China's economic indicators ebb, the nation's flagship personal computer maker, Lenovo Group Ltd, provided extremely optimistic news recently, overtaking Hewlett-Packard Co as the world's leading PC producer by volume.

This is all the more impressive given HP's seven-year reign, during which time it appeared to have cemented its position as the world's PC leader.

Lenovo's incredible rise also comes amid a general contraction in the PC market globally, where all the major players have seen their market shares decline.

How did Lenovo pull off this feat, and does it signal a change in Chinese company fortunes generally?

There are essentially two reasons behind Lenovo's rise: its modern corporate culture and a global strategy of growth via acquisitions.

To better understand Lenovo's corporate culture and how it differs from most large Chinese companies, it is important to trace the origins of the organization.

The State-owned Chinese Academy of Sciences provided seed capital for the company, but Lenovo has been managed much like a typical Western private company, with no government interference.

Over the years, many of Lenovo's most senior executives haven't been Chinese citizens, and expansion across Europe and the United States has involved the recruitment of local employees rather than the overseas posting of Chinese nationals.

English is the official corporate language and the current chief executive officer, Yang Yuanqing, moved to the United States with his family to improve his English.

Lenovo thus sets an example for China's companies especially the larger, State-owned enterprises.

Then there is the strategy of growth by acquisition and the focus on vertical integration. Lenovo hit the headlines in 2005 with its acquisition of IBM Corp's PC division, which gave it ownership of the IBM brand name.

The acquisition cost a reported $1.25 billion, and Lenovo also assumed $5 billion in IBM debt. This deal made Lenovo the third-largest computer maker worldwide by volume.

Since then, Lenovo has continued to acquire suitable targets. However, it is only the past two years or so that Lenovo has found significant success in this regard.

Perhaps the most significant post-IBM acquisition was that announced in June 2011, the takeover of Medion AG, a highly respected German electronics producer. It was the first acquisition of a German company by a Chinese organization.

The deal was sealed toward the end of 2011, after extensive due diligence by Lenovo. The transaction allowed Lenovo to seize 14 percent of the extremely lucrative German computer market.

Lenovo followed up with expansion into South America less than a year later. Lenovo had already established a presence in Brazil with its own manufacturing plant, but it felt the need to find a long-term local partner to gain a more sustainable market stronghold.

So in September 2012, Lenovo announced the takeover of Brazil-based electronics company Digibras Industria do Brasil SA, which operates under the brand name CCE. This deal further highlighted Lenovo's global ambitions and its strategy of "go global, act local".

It is this commitment to private ownership and integration of its business operations across the world, combined with an innovative, ambitious and modern corporate culture, that has led to Lenovo's global leadership.

Chinese industry as a whole should take pride in Lenovo's success and learn from its dramatic rise.

Post-acquisition integration, which accounts for the failure of six out of every 10 takeovers, is an area where Lenovo has excelled. One key reason is the move from an ethnocentric to a more geocentric approach, where employees' individuality is put before their nationality.

Chinese companies can learn the most here.

There are challenges ahead. The PC market is shrinking, with tablets and smartphone technology rising fast. However, Lenovo has proven time and time again that there are no limits to its growth, and the financial muscle is there to allow takeovers in the technology sector, whenever and wherever the opportunities occur.

The author is a researcher at Nottingham University's School of Contemporary Chinese Studies and Visiting Professor at China's University of International Business and Economics.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 欧洲午夜视频 | 久草网站 | 午夜影院小视频 | 亚洲综合亚洲国产尤物 | 四虎在线视频 | 男女作爱免费网站 | 欧美淫视频| 九九热热九九 | 欧美大片一区二区三区 | 欧美精| 欧美网站www | 国产午夜精品一区二区三区在线观看 | 国产精品999 | 人人性人人性碰国产 | 94在线成人免费视频 | 国产精品乱码人人做人人爱 | 5566成人免费视频观看 | 成人精品视频 | 国产在线观看免费 | 日本一区二区高清视频 | 欧美综合自拍亚洲综合网 | 一区二区三区免费看 | 欧美性影院 | 成人午夜天堂 | 久久高潮 | 国产99久久精品一区二区永久免费 | 国外成人在线视频网站 | 男人的天堂亚洲 | 四虎在线免费观看视频 | 成人久久18免费游戏网站 | 日韩在线视频免费 | 国产精品视频免费 | 久久久人成影片免费观看 | 欧美日韩91| 国产精品久久久久久久久 | 高清在线一区二区 | 日本一区免费在线观看 | 99精品国产福利在线观看 | 九九九九精品视频在线播放 | av免费观看网站 | 欧美二区三区 |