Baidu Technology Innovation Conference 2014 held at China World Hotel Beijing on? Sept 3?2014. [Photo/IC]

China's leading search service provider Baidu Inc signed a strategic partnership agreement with China Guangfa Bank on Monday to provide better services to bank customers.

Under the deal, Baidu will use its advantage in big data and location-based service to support China Guangfa Bank to offer more tailor-made and smarter services to customers.

Beijing-based Baidu will use big data technology to carefully evaluate people's individual needs in wealth management products so as to help the bank better serve its customers in the increasingly digital era.

Baidu will also use its deep knowledge in location-based service to help the bank to select good locations to expand its brick-and-mortar network.