日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

US EUROPE AFRICA ASIA 中文
Business / Talking Business

Woman video blogger's success may be one-of-a-kind

By Bai Ping (China Daily) Updated: 2016-06-16 09:38

Woman video blogger's success may be one-of-a-kind

A netizen in Yichang, Hubei province, watches videos of Jiang Yilei, the most famous Chinese video blogger. [Liu Junfen/For China Daily]

Over the last weekend, I binge watched the most famous Chinese video blogger Jiang Yilei who has reportedly turned her short videos into a business worth hundreds of millions of yuan, in just a matter of several months.

Of course, there has been market talk about plans to replicate her modus operandi and there could be hundreds of Papi Jiang, her online moniker, soon.

While I watched Jiang talking in rapid-fire Mandarin and Shanghainese occasionally peppered with English phrases and vulgarities, I began to see her business potential that has attracted millions in venture capital and advertising.

But I doubt if the wildly popular one-woman show, followed by close to 12 million fans on Sina Weibo alone, could be mass produced like a blogger cum shopping guide, a hot occupation created by the booming Chinese internet celebrity economy.

For a start, Jiang is opinionated, funny, smart and resonates with urban young people. In a self-deprecating manner, she pokes fun at everyday topics ranging from dating woes to family relationships to social trends.

If these qualities are not salient enough, think about Jiang as a skilled and resilient director with undergraduate and graduate studies completed at the prestigious Central Academy of Drama. While Jiang chose a messy living room as the setting of her videos, she is said to be meticulous about her production, with lots of time spent on script writing and rehearsal. In early April, media regulators ordered her videos to be taken offline because of her use of "swearing and insulting language". She came back days later with her modified videos available for viewing again.

I wish there could be more internet hosts like Jiang who accumulated fans by producing original, compelling content. But Jiang appears to be the only one of her kind. Many other famous internet bloggers have taken the path of a shopping guide to monetize their fans' love.

Most Chinese internet stars, better known as wanghong, are models, former beauty pageant winners or nice-looking rich young women who promote consumer products like clothes and cosmetics to their fans on social media and their blogs.

There is a general pattern for wanghong to cultivate a following and become opinion leaders of consumers. Some start by sharing selfies and posting or re-posting witty comments that appeal to like-minded readers. Some publicize their luxurious lifestyle that others want to emulate. Advertisers love themas powerful marketing agents to tap niche markets.

The rise of the e-commerce celebrity marketing, to the tune of 58 billion yuan ($8.81 billion) in 2016, has also spawned advertising companies that specialize in the training and promotion of wanghong who aspire for lucrative advertising and sales deals.

As the grooming process is standardized, some such companies boast they can launch a full-fledged wanghong, complete with a reasonably sized fan base and marketing capabilities, in three months.

Besides her content, the endgame has also set Jiang apart from the crowd. While many wanghong eventually end up as shop owners on a major e-commerce site, Jiang has announced that she will launch PapiTube that like YouTube, allows users to upload and share video clips online.

Investors have already treated Jiang's low-cost show as another tech startup, with projections on its business model, markets and profitability. But everybody is most concerned about the sustainability of Jiang's satirical and spicy videos, which could be a key competitive strength of her proposed video site.

Audiences have considered it a self-parody when Jiang ends every video by saying "I'm Papi Jiang, a woman who combines beauty and talent". Now they might take it more as battle cry of a determined, entrepreneurial young woman who wants to take the wanghong business to next level.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品国产三级国产aⅴ原创 | 五月亚洲综合 | 久久精品一区二区三区四区 | 久久伊99综合婷婷久久伊 | 精品一区二区三区四区五区六区 | 91视频丝瓜 | 中文字幕在线观看视频一区 | 极品丝袜高跟91极品系列 | 亚洲精品456人成在线 | 久久99国产亚洲精品观看 | 国产在线观看免费 | 亚洲日本中文字幕天天更新 | 碰碰碰人人澡人人爱摸 | 狠狠干天天干 | 视频一区在线 | 欧美高清成人 | 久久精品一级 | 日韩中文字幕免费在线观看 | 午夜影院免费 | 欧美精品aaa久久久影院 | 一级黄色α片 | 国产在线aaa片一区二区99 | 国产一区二区亚洲 | 无限看片在线版免费视频大全 | 精品一卡2卡三卡四卡二卡 欧美不卡一区二区三区在线观看 | 91精品久久久久久久久久 | 美女超碰 | 91爱爱| 这里只有精品999 | 国产传媒网址 | 久草资源网站 | 欧美高清色 | 成人免费在线 | 欧美精彩视频在线观看 | 人人干人人爱 | 中国黄色一级生活片 | 日韩深夜福利 | 亚洲国产系列久久精品99人人 | 九九热在线观看 | 一级黄片毛片 | 午夜性刺激在线观看视频 |