AUCKLAND, New Zealand: Fonterra's "cow-to-consumer" supply chain is said to be ensuring that consumers in Asia are getting the very best in dairy product quality.

Mark Leslie, Fonterra's general manager (technical), said the company's fully integrated supply chain means it can control the quality of its product at every stage.

He said: "Fonterra's global reputation for the highest product quality is achieved by maintaining world-best practice processes throughout our supply chain-from the moment our milk leaves the farm until it reaches our customers."