In his first meeting with the Chinese media, Joern Kurzrock, chief executive officer for the financial arm of German automobile conglomerate Volkswagen AG in China, said he aims to make Volkswagen Finance (China) Co Ltd the innovation leader in the auto finance industry.

"Money is a kind of commodity with no emotion, while cars are sexy," said Kurzock. "My mission is to make auto finance service have the same appeal - not only helping customers afford a car, but providing solutions for them to better use their cash.

"And it's just right time for us to take off in the world's largest automobile market with our innovative product portfolio to improve people's mobility."