IP spells success for range of companies based in Shandong
By Wang Xin | China Daily | Updated: 2013-09-04 07:45
Intellectual property is proving successful for a number of domestic companies in Shandong province.
"It's just a game rule that we have to follow," said Wang Jianguo, IP director at home appliance giant Haier Group.
While many domestic players talk about the significance of IP, those announcements are often only on the surface, said Wang.
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