As Chinese consumers gain access to a larger variety of products in their daily lives, they need objective, third-party advice on making choices.

To help Chinese shoppers reach the right decision when they are confronted with glowing descriptions of every item, some third-party platforms have been launched to provide professional comparisons among products.

"MingJian is committed to helping consumers make better-informed purchasing decisions through independent, expert, impartial research and testing of products and services," said James Feldkamp, co-founder and chief executive officer of MingJian.