At an informal gathering in the Shanghai office, a visitor from Beijing wondered aloud why a humble bowl of plain noodles he had the night before tasted so good. All the learned editors and bright young reporters in the room were at a loss for an answer.

Indeed, the question may sound casual. But a bowl of plain noodles, lovingly called yangchun, or "sunshine of early spring", is anything but casual to people in this region.

Connoisseurs and food critics professed that there is art in this deceptively simple fare. It's often likened to a particular style of Chinese water painting that follows the rule of simplicity to the extreme. In the hand of a Zen maestro, a few brush strokes in black ink, it is said, can convey a meaning as deep as the mind can fathom.