Online discount retailer Vipshop, which is listed on the New York Stock Exchange, plans to boost investment on big data projects, mobile applications as well as additional warehouses.

"Through the development and application of big data projects, we will issue more customized recommendations (to our clients)," Yang Donghao, the company's chief financial officer, said in an interview.

One of the core advantages of Vipshop lies in its data analysis projects, which examine consumer behavior and help build a personalized system to communicate with customers, he said.