A decade ago, when songwriter and producer Lu Zhongqiang began to operate his company, 13 Months, from a Beijing attic, his vision was to promote original music in China.

His indie record label has helped rock and folk musicians Ma Tiao, Xie Tianxiao and Wan Xiaoli, among others, to shine through Folk on the Road, which is a series of live performances touring different Chinese cities since 2010.

The series is Lu's brainchild.