Pyeongchang organizers dealing with problems promoting remote host city

As test events start this week for the 2018 Winter Olympics, host Pyeongchang is facing the uncomfortable truth that it is a place few people have heard of.

When it comes to name-recognition, the isolated ski resort in the Republic of Korea remains resolutely remote - and can also be confused with Pyongyang, the capital of the Democratic People's Republic of Korea.