The newest enterprise bearing Donald Trump's name is not a five-star hotel or an exclusive golf club. It is a restaurant in northern Iraq serving fire-roasted carp for $10 a kilo which the United States president-elect probably doesn't even know exists.

Trump Fish, whose logo features the businessman-turned-politician's distinctive yellow mane, opened about two weeks ago in the Kurdish city of Duhok, an hour's drive from the latest battle against Islamic State militants in Mosul.

Owner Nedyar Zawity says he registered the Trump name months ago with Kurdish authorities. The 31-year-old entrepreneur insists the branding is more about turning a profit than endorsing politics, but he likes Trump's strong personality and reputation as a successful businessman.