Zeng Hang, the producer of the Crazy Warfare Show. [Photo provided to China Daily]

Crazy Warfare Show started in 2012 as an individual channel with content uploaded by a man using the online alias "262". Zeng joined in 2015 to steer the channel in a new direction.

"Individual channels can be attractive," he explains.

"But it's difficult to make sure every episode retains equally high quality and to regularly and frequently renew content."

The show snagged over 100 million hits on Youku last year.

It has become a way to generate profits by incorporating promotion for computer games.