日韩精品久久一区二区三区_亚洲色图p_亚洲综合在线最大成人_国产中出在线观看_日韩免费_亚洲综合在线一区

USEUROPEAFRICAASIA 中文雙語Fran?ais
Culture
Home / Culture / Books

Historic bookstore chain turns 80

By Mei Jia | China Daily | Updated: 2017-05-26 08:36

Historic bookstore chain turns 80

A Xinhua Bookstore is illuminated to celebrate the 80th birthday of the chain in Hefei, Anhui province. [Photo/VCG]

Xinhua Bookstore, the country's largest book-circulation and-distribution network, is celebrating its 80th anniversary this year.

Born in the wartime revolutionary base of Yan'an in Shaanxi province, Xinhua Bookstore has been playing an important role from then until now and is hailed as a "golden brand".

"It was established by the Communist Party of China and is under its direct leadership. It carries revolutionary genes," says Liu Qibao, head of the Publicity Department of the Communist Party of China Central Committee, told a symposium celebrating the bookstore's anniversary in Beijing on May 18.

The chain's logo is calligraphy written by Mao Zedong in 1948.

Now, it has 12,000 stores and distribution centers, and 130,000 employees. Both its total assets and sales volume have exceeded 100 billion yuan ($14.5 billion), according to Ha Jiuru, director-general of the China Xinhua Bookstore Association.

Many people like Wang Xiaohui, who was born in 1972 and grew up in Baoding, Hebei province, say the brand was always a part of life.

"Xinhua Bookstore was my childhood dream place. I always went there to read my favorite illustrated books," says Wang.

She later joined the company as an employee at age 19, fulfilling her dream.

About 1,700 articles were received for the online campaign My Stories with Xinhua Bookstores. The webpage was viewed 20 million times, showing readers' personal connections with the brand.

Wang witnessed the chain update its operations to sell over mobile channels and open new, boutique-like shops that make bookstores more like a place to read, experience local culture and spend leisure time, like the Zhuo Yue Xuan Bookstore in her hometown.

Yan'an Bookstore, with a theme of revolutionary history, is another such upgraded shop in the city where the chain was born.

The outlet is 2,000 square meters and was designed with historic scenes, like the cave houses in northern Shaanxi and a replica of the Yan'an Nursery House.

"The bookstore creates a reading atmosphere that immerses customers in the revolution's history and culture. We value the unique experience they can get here," says Zhang Lei, a bookstore designer, who was previously involved in opening two other such shops in the country.

Ha says the association will be building more such "red stores", and provide better service and experiences for readers.

"We'll try to maintain the brand's classical features and polish it to create something more fashionable and contemporary," Ha says.

Liu praises the brand's exploration in building 24-hour spaces and encourages efforts in the multimedia integration of online sales and distribution.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 亚洲欧美精品 | 久久99热精品 | 天天操很很操 | 国产一区在线免费观看 | 色鬼7777久久| 一区二区三区在线观看视频 | 午夜理论电影在线观看亚洲 | 精品毛片 | 欧美成人免费高清网站 | 欧美激情视频网站 | 视频一区 精品自拍 | 日本激情网 | 一级毛片免费电影 | 国产亚洲综合一区二区在线 | 成人午夜视频在线观看 | 色男人的天堂久久综合 | 丁香成人影院 | 欧美综合视频 | 国产精品毛片久久久久久 | 丝袜美腿一区二区三区 | 成人影院在线 | 日本黄页网站免费 | 久久久精品视频免费观看 | 日本特黄的免费大片视频 | 天天视频网站 | 久久成人一区 | 国产色图片 | 日韩欧美亚洲 | 韩国资源视频一区二区三区 | 欧美一级毛片不卡免费观看 | 色婷婷久久综合中文久久一本 | 九九久久久 | 久久亚洲国产成人影院 | 国产福利免费观看 | 五月久久婷婷综合片丁香花 | 成人在线视频一区 | 日韩在线免费 | 日本黄a三级三级三级 | 看黄色一级视频 | 999精品嫩草久久久久久99 | 一级观看免费完整版视频 |