Molokini, an uninhabited islet in Maui, Hawaii. [Photo/China Daily]

"The Chinese traveler is very sophisticated and seeks out new experiences," says Jerry Gibson, a senior official with Hilton Hawaii.

"We want to expose both our travel partners and the travelers themselves to a destination that can fulfill every need and expectation."

Hilton offers a customized experience catering to Chinese visitors. The amenities and services include a welcome note in Chinese, Chinese TV channels, teakettles and Chinese food.

Hawaiian Airlines has introduced a new cabin offering seats that recline until flat for flights between Beijing and Honolulu this year.

The company started offering three weekly flights between Beijing and Honolulu in 2014.

Visitors enjoy colorful beaches, meandering highways and the Hawaii Volcanoes National Park. Many landmarks are admission free.

Chinese particularly enjoy low-tax shopping and historical sites.